Top 5 Beauty Retail Apps Performance in Austria Q4 2021

In the fourth quarter of 2021, the top beauty retail apps in Austria showed varying performance trends in terms of weekly downloads and active users. Below, we provide an overview of the top 5 apps: Mein dm, Douglas - Parfüm & Kosmetik, Notino: profumi e cosmetici, flaconi, and Rituals Home & Body Cosmetics.

Mein dm

Mein dm saw a significant increase in weekly downloads, peaking at approximately 11K in late November. This upward trend in downloads was mirrored by its active users, which rose from around 4.3K at the start of October to over 20K by early December.

Douglas - Parfüm & Kosmetik

Douglas - Parfüm & Kosmetik experienced a surge in downloads in late November, reaching about 6.5K, before settling down to approximately 1.9K by the end of December. Active users followed a similar pattern, peaking at around 12.9K in late November and then stabilizing at just under 10K in December.

Notino: profumi e cosmetici

Notino: profumi e cosmetici showed consistent performance in weekly downloads, peaking at around 1.6K in late November. Active users saw a gradual increase, with a notable rise from approximately 3.5K at the start of the quarter to nearly 4.8K in late November.

flaconi

flaconi experienced a significant jump in downloads in mid-November, reaching about 1.5K, before stabilizing around 1.5K towards the end of December. Active users showed a similar trend, peaking at approximately 2.8K in late November.

Rituals Home & Body Cosmetics

Rituals Home & Body Cosmetics maintained a steady performance in weekly downloads, with numbers fluctuating between 491 and 818. Active users remained relatively stable throughout the quarter, averaging around 2.3K.

These data insights from Sensor Tower provide a snapshot of the performance trends for the top beauty retail apps in Austria during Q4 2021. For more detailed insights and data, visit Sensor Tower.